Strategic planning is essential for cohesive and cost-effective communications programs that align with your core values and business objectives, especially in Asia where budgets are typically limited and necessitate doing more with less. We encourage "green" and fiscally responsible communications tactics and specialize in helping you to maximize your marketing and PR investments locally, regionally and globally. 
At the same time, the growing pressure to demonstrate ethical and responsible business practices has led many organizations to take an ad hoc approach to "corporate social responsibility" {CSR} and "cause branding." [1] We believe that this is ultimately a waste of resources and that today's consumers, employees and shareholders are savvy enough to dismiss such programs as disingenuous.
Our mission is to engage people on a heartfelt level about issues that matter. We do this by creating meaningful marketing campaigns that promote prestigious brands and individuals, challenging assumptions about what might appear to be the obvious way of doing so.
All of our services can be tailored for start-ups or established companies looking to create a first-ever communications department. Sample offerings include:
- Audits {of PR agencies, budgets, collateral & web sites, media coverage, messaging}
- "Cause" campaign development
- Crisis communications planning & support
- Custom influencer events
- Effective fundraising
- Integrated partnerships & business development for branding efforts
- Messaging & positioning platforms
- Process creation
- Strategy development {business, CSR & PR}
[1] Cause BrandingSM is a term coined by the strategic marketing firm Cone Inc. that refers to a long-term, strategic commitment to a cause-marketing branding strategy. Cone's definition is: "A strategic, stakeholder-based business strategy that integrates a social issue or cause into brand equity & organizational identity to gain significant bottom line impacts."