About Our Name
We are often asked "Bspoke. What happened to the 'e'?" By removing the "e" up front and then emphasizing it at the end, we have playfully modified the word 'Bespoke' to redefine the "PR agency" model and set a new standard of what it means to "BE" excellent that reflects our core values of beauty, creativity, responsibility, and our focus on ensuring clients' brand equity.
Bespoke is derived from the word bespeak, which was used as early as 1583 to refer to the ordering or reserving of goods in advance. In literary usage, it was defined as "to speak," "to address," and even "to indicate" or "foretell." Most commonly used for a custom-made product or service, the word bespoke is typically associated with "high end" or even luxury goods. Traditionally referring to custom-tailored clothing, in the modern vernacular the term has been applied to information technology, especially software consulting services.
To us, Bspoke:
- evokes the "high end" and high quality image of Bspoke and our clients;
- reflects the "less literal" and more creative approach that we take to any issue or problem presented by our clients {and also our desire to attract "less literal," more forward-thinking and even "game-changing" clients to us};
- represents our belief that words have the power to create {or destroy} awareness, beauty, celebrity, consumer trends, corporate reputations and even global healing. As such, communications practitioners have a huge responsibility, and must be mindful of the messages they craft for their clients and when, how and to whom those messages are conveyed–whether spoken in person or implied subliminally through what is left unsaid; and
- demonstrates our recognition that in today's digital information age, the core principles of carefully thought-through and well-executed "PR" and "Marketing" campaigns with a human and personal touch still apply–simply leveraging new communications technologies to reach the hearts and minds of the public is ultimately ineffective if not done so in a way that considers how people fundamentally relate to each other and respond to the information they receive.
Our tagline, "Cut to the heart of the matter," uses the tailoring metaphor to express our "x-factor" of being able to see through issues, organizations and people and tell their unique stories with speed, precision and warmth. It also underscores our desire to undertake projects with a "cause."
Our signature 
represents our mission to make a mark, and to help others do the same.